According to the National Research on Readership, in 2009 Mladina was read daily by 63,000 people, which gives it a 3.7 per cent daily reach.
The culture section gives an overview of the programme for the following week and covers current themes, mostly in the form of interviews, pieces of research or shorter event reviews. Since the late 1990s Mladina has encouraged the production of comics in Slovenia under the editorship of Ivo Štandeker (1961–1992). A strong generation of comic artists has emerged with Tomaž Lavrič, Zoran Smiljanić, and Dušan Kastelic as representatives. Lavrič's Diareja became the magazine's mascot and has been reflecting the daily politics for over 20 years.