EXPO Dubai 2020

AUTHOR / Nejc Krevs & Dušan Josip Smodej

Recently, the United Arab Emirates attracted 192 countries to the heart of its country at the 1,550 m2 Expo 2020 exhibition space in Dubai. The ambitious event was attended by more than 25 million visitors.

Despite the fact that the event was staged in the time of Covid-19, which put something of a damper on the world exhibition Expo 2020 in Dubai, Slovenia can be proud of the national presentation of the country’s culture. In the report, you’ll find out how the country succeeded in marketing Slovenian cultural brands.

On 8 February 2022, Slovenia also celebrated Slovenia’s National Day at Expo. On this momentous occasion, various events took place, including a concert of Slovenian music. The Slovenian pavilion is an interesting piece of architecture, attracting visitors with its extensive wooden roof, green wall, and waterfalls.

Slovenia’s main natural motifs also serve to encourage the larger Slovenian economy to switch to a digital and environmentally-friendly marketing model.