Beer and Flowers festival that started in the year 1964 is one of the biggest festival events in Slovenia with a long tradition. Every July the town of Laško in Savinja Region (Eastern Slovenia), with the hops-growing tradition, presents all genres of music, from brass music to blues, and introduces several international guests.
During five decades the festival has featured around 1,000 music bands and individual performers, among them numerous ethnic/world music groups, local brass bands, artists as well as floral professionals. The rich summertime programme and the high-quality Laško beer Zlatorog has attracted several million visitors, and its popularity is growing.
In recent years Beer and Flowers festival hosted many renown musicians including Europe, Samantha Fox, Natalie Imbruglia, The Dead Daisies, Phil X, Airbourne and many many more.