Established in 1991 and located in the Ljubljana old town, Zala Gallery is a commercial gallery which sells works by Slovene painters, ranging from Impressionists (Rihard Jakopič, Matija Jama, Ivan Grohar, and Matej Sternen) through modernists (Gabrijel Stupica, Avgust Černigoj, Lojze Spacal, Zoran Mušič) to the representatives of the young generation. Zala Gallery combines its commercial activities with research, focused on the artistic heritage that is privately owned, often hidden from the public and undocumented in public institutions. The gallery also offers expert evaluation and counselling on purchasing the artworks.
Zala Gallery runs a regular exhibition programme striving to present the rarely seen artworks of the most important Slovene painters from private collections. In summer 2010 it presented the painting of the month: Girl with the Bouquet III [Deklica s šopkom III] of Gabrijel Stupica (1913–1990) that after years of being in some collections in the USA returned to Slovenia.
The gallery prepares also exhibitions that tour internationally and has recently presented the Zoran Mušič’s works from the private collections in Belgrade, London and Vienna.
Every year the gallery organises a charity auction at the Rotary Club dance and issues a calendar with reproductions of art works.