The Golden Reel Award is a public award bestowed each year at the Ljubljana International Film Festival (LIFFe). Any film screened at the festival is automatically in the competition for the Golden Reel Award. The awards is granted to the film that gets the highest average mark (each one who buys a ticket also receives a ballot with numbers from 1 to 5; that person later appoints one of the numbers to the film he/she saw and at the end the average number is calculated). The winning film is then purchased for the distribution in Slovene cinemas.