On the alternative and electronic music scene since 1993, PureH – in its current incarnation – is a moniker of its founder Simon Šerc, a sound and video artist, recording engineer, performer, producer and head of the PharmaFabrik label.
PureH produces experimental, ambient-leaning electronica, often accompanied by corresponding video works. Besides producing his own music, Šerc has also done commissions for theatre.
Background
PureH was one of the first Slovene bands to fuse together modern electro, a variety of ambiental, dub and heavy New York illbient music with acoustic rock instruments, performing it at live concerts with the addition of synchronised video projections as a counterweight to laptop artists and DJs. In Slovenia, PureH is considered one of the pioneers of electronic computer music.
Works
PureH has released works under numerous aliases such as Spheres, Glaxprism, XARQ, KSVLKSV, Cadlag (side project) and many more. The remix album Signia was released in 2007 with artists KK Null, Eraldo Bernocchi, Surgeon, Psychedelic Desert, Chris Wood, P.C.M. and others.
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PureH has appeared on various compilations, festivals, TV/radio commercials; at World Expo 2000; and also received the "Bumerang" alternative music award for experimental music in 2000.
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