Difference between revisions of "Beton Records"

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{{Teaser|
 
{{Teaser|
  
[[Beton Records]] is a Ljubljana-based record label specialising in experimental/abstract hip-hop and electronic beats, founded in 2010 by Mare Godnjavec (aka Jizah), a key figure in the Slovenian hip-hop scene of the last 20 years. Godnjavec doubles as PR and marketing manager of [[Nika Records]], the official Slovenian licensee of Warner Records.
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[[Beton Records]] is a Ljubljana-based record label specialising in experimental/abstract hip-hop and electronic beats, founded in [[Established::2010]] by [[Mare Godnjavec]] (aka [[Mare Godnjavec|Jizah]]), a key figure in the Slovenian hip-hop scene of the last 20 years. Godnjavec doubles as PR and marketing manager of [[Nika Records]], the official Slovenian licensee of Warner Records.
 
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The label provides a platform to homegrown artists working from, across and in some sense against hip-hop. Godnjavec's stated impatience with contemporary hip-hop, which he feels has become a generic pastiche of past glories in search of YouTube traffic, has led to the creation of a small roster that includes some of the country's brightest and best-known representatives of the broader but more abstract urban music scene.
 
The label provides a platform to homegrown artists working from, across and in some sense against hip-hop. Godnjavec's stated impatience with contemporary hip-hop, which he feels has become a generic pastiche of past glories in search of YouTube traffic, has led to the creation of a small roster that includes some of the country's brightest and best-known representatives of the broader but more abstract urban music scene.
  
These include N'toko, whose Parada ljubezni was one of the label’s first releases back in 2010 and has since become a key point of reference for Slovenian hip-hop, Blaž, whose concept album Steven from 2018 perhaps best expresses the various intersections at which the label stands (hip-hop, abstract beats, soundtrack), the more ambient-minded .cunfa (Obsolete, 2016), Mito (the witty street stylings of Bratstvo and Estradstvo, 2017) and veteran genre-hoppers Moveknowledgement, whose Pump Down!!! came top of the Radio Študent end-of year best record poll in 2011.
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These include [[N'toko]], whose ''Parada ljubezni'' was one of the label's first releases back in 2010 and has since become a key point of reference for Slovenian hip-hop; [[Blaž]], whose concept album ''Steven'' from 2018 perhaps best expresses the various intersections at which the label stands (hip-hop, abstract beats, soundtrack); the more ambient-minded [[.cunfa]] (''Obsolete'', 2016); [[Mito]] (the witty street stylings of ''Bratstvo and Estradstvo'', 2017) and veteran genre-hoppers [[Moveknowledgement]], whose ''Pump Down!!!'' came top of the [[Radio Študent]] end-of-year best record poll in 2011.
  
After a break of almost two years, Beton has spent 2020 releasing the Be10n singles series to mark the label's 10th birthday.
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After a break of almost two years, Beton spent 2020 releasing the Be10n singles series to mark the label's 10th birthday.
  
 
==Selected discography==
 
==Selected discography==
  
* Steven, Blaž (2018)
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* ''Steven'', Blaž (2018)
* Bratstvo in Estradstvo, Mito (2017)
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* ''Bratstvo in Estradstvo'', Mito (2017)
* Scrap Metal, Šuljo (2017)
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* ''Scrap Metal'', Šuljo (2017)
* Obsolete, .čunfa (2016)
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* ''Obsolete'', .čunfa (2016)
* Don't Listen To This, Blaž (2016)
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* ''Don't Listen To This'', Blaž (2016)
* The b Of, Blaž (2014)
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* ''The b Of'', Blaž (2014)
* See, Moveknowledgement (2014)
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* ''See'', Moveknowledgement (2014)
* Pump Down!!!, Moveknowledgement (2011)
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* ''Pump Down!!!'', Moveknowledgement (2011)
* Parada ljubezni, N'toko (2010)
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* ''Parada ljubezni'', N'toko (2010)
  
 
==See also==
 
==See also==
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* [http://www.sigic.si/-preseneti-samega-sebe-preden-te-presenet-kdo.html Interview with Mare Godnjavec, April 2020] in Slovenian  
 
* [http://www.sigic.si/-preseneti-samega-sebe-preden-te-presenet-kdo.html Interview with Mare Godnjavec, April 2020] in Slovenian  
* [https://www.youtube.com/watch?v=IdqN3menTnI Blaž, Steven (full album video)]
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* [https://www.youtube.com/watch?v=IdqN3menTnI Blaž, ''Steven'' (full album video)]
* [https://www.youtube.com/watch?v=4ybY8cJCmi4 N'Toko, Gorenje, Be10n release, July 2020]
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* [https://www.youtube.com/watch?v=4ybY8cJCmi4 N'Toko, "Gorenje", Be10n release, July 2020]
  
  
 
[[Category:Music publishers]]
 
[[Category:Music publishers]]
 
[[Category:Music]]
 
[[Category:Music]]
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[[Category:Updated 2020]]

Latest revision as of 12:00, 11 December 2020




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Beton Records is a Ljubljana-based record label specialising in experimental/abstract hip-hop and electronic beats, founded in 2010 by Mare Godnjavec (aka Jizah), a key figure in the Slovenian hip-hop scene of the last 20 years. Godnjavec doubles as PR and marketing manager of Nika Records, the official Slovenian licensee of Warner Records.


The label provides a platform to homegrown artists working from, across and in some sense against hip-hop. Godnjavec's stated impatience with contemporary hip-hop, which he feels has become a generic pastiche of past glories in search of YouTube traffic, has led to the creation of a small roster that includes some of the country's brightest and best-known representatives of the broader but more abstract urban music scene.

These include N'toko, whose Parada ljubezni was one of the label's first releases back in 2010 and has since become a key point of reference for Slovenian hip-hop; Blaž, whose concept album Steven from 2018 perhaps best expresses the various intersections at which the label stands (hip-hop, abstract beats, soundtrack); the more ambient-minded .cunfa (Obsolete, 2016); Mito (the witty street stylings of Bratstvo and Estradstvo, 2017) and veteran genre-hoppers Moveknowledgement, whose Pump Down!!! came top of the Radio Študent end-of-year best record poll in 2011.

After a break of almost two years, Beton spent 2020 releasing the Be10n singles series to mark the label's 10th birthday.

Selected discography

  • Steven, Blaž (2018)
  • Bratstvo in Estradstvo, Mito (2017)
  • Scrap Metal, Šuljo (2017)
  • Obsolete, .čunfa (2016)
  • Don't Listen To This, Blaž (2016)
  • The b Of, Blaž (2014)
  • See, Moveknowledgement (2014)
  • Pump Down!!!, Moveknowledgement (2011)
  • Parada ljubezni, N'toko (2010)

See also


External links

... more about "Beton Records"
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Beton Records +
Beton Records is a Ljubljana-based record label specialising in experimental/abstract hip-hop and electronic beats, founded in 2010 by Mare Godnjavec (aka Jizah), a key figure in the Slovenian hip-hop scene of the last 20 years. +
Beton Records is a Ljubljana-based record label specialising in experimental/abstract hip-hop and electronic beats, founded in 2010 by Mare Godnjavec (aka Jizah), a key figure in the Slovenian hip-hop scene of the last 20 years. +