Slovenski oglaševalski festival (SOF)
Letališka cesta 35, SI-1000 Ljubljana
Phone386 (0) 1 439 6050
Organised bySlovene Advertising Chamber
Frequencyannual
Festival dates2.4.2020 - 3.4.2020
Difference between revisions of "Slovenian Advertising Festival (SOF)"
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SOF has its roots in the Yugoslav propaganda film festival in Portorož. As a Slovenian festival, it established itself in 1991 under the auspices of the [[Golden Drum Advertising Festival of New Europe]], which developed into an international festival of creativity, while SOF became an independent central event of the advertising profession in Slovenia. | SOF has its roots in the Yugoslav propaganda film festival in Portorož. As a Slovenian festival, it established itself in 1991 under the auspices of the [[Golden Drum Advertising Festival of New Europe]], which developed into an international festival of creativity, while SOF became an independent central event of the advertising profession in Slovenia. | ||
| − | SOF marked its 25th anniversary in 2016, featuring more than 300 ads in the competition programme. | + | SOF marked its 25th anniversary in 2016, featuring more than 300 ads in the competition programme. "Only good stories survive," was the festival's slogan that year; and the organisers used the opportunity to say that the festival offers "exceptional stories which have and will continue to survive". |
SOF's comprehensively designed congress program opens a discussion on topical professional issues and enables the exchange of knowledge, experiences, ideas and views on the further development of the profession. SOF therefore rewards and promotes creativity and entrepreneurship and brings new knowledge. With its professional program and competition, it significantly influences the development of the Slovenian advertising profession, and examines its role in the wider society. | SOF's comprehensively designed congress program opens a discussion on topical professional issues and enables the exchange of knowledge, experiences, ideas and views on the further development of the profession. SOF therefore rewards and promotes creativity and entrepreneurship and brings new knowledge. With its professional program and competition, it significantly influences the development of the Slovenian advertising profession, and examines its role in the wider society. | ||
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| + | ==The competition== | ||
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| + | In 2019, SOF significantly restructured the competition programme, which remained relatively consistent for the 2020 edition. | ||
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| + | The 2020 (29th) edition of SOF was characterized by reliable, meaningful and meaningful communication methods and approaches that enhance brand recognition and the role of brands and add value to them. It looked for ways to create a communication ecosystem that is acceptable and targeted to all stakeholders (advertisers, agencies, media and also consumer). | ||
== See also == | == See also == | ||
Revision as of 14:58, 9 January 2020
Contact
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About
SOF has its roots in the Yugoslav propaganda film festival in Portorož. As a Slovenian festival, it established itself in 1991 under the auspices of the Golden Drum Advertising Festival of New Europe, which developed into an international festival of creativity, while SOF became an independent central event of the advertising profession in Slovenia.
SOF marked its 25th anniversary in 2016, featuring more than 300 ads in the competition programme. "Only good stories survive," was the festival's slogan that year; and the organisers used the opportunity to say that the festival offers "exceptional stories which have and will continue to survive".
SOF's comprehensively designed congress program opens a discussion on topical professional issues and enables the exchange of knowledge, experiences, ideas and views on the further development of the profession. SOF therefore rewards and promotes creativity and entrepreneurship and brings new knowledge. With its professional program and competition, it significantly influences the development of the Slovenian advertising profession, and examines its role in the wider society.
The competition
In 2019, SOF significantly restructured the competition programme, which remained relatively consistent for the 2020 edition.
The 2020 (29th) edition of SOF was characterized by reliable, meaningful and meaningful communication methods and approaches that enhance brand recognition and the role of brands and add value to them. It looked for ways to create a communication ecosystem that is acceptable and targeted to all stakeholders (advertisers, agencies, media and also consumer).
See also
External links
- Slovene Advertising Festival (SOF) website (in Slovenian)
... more about "Slovenian Advertising Festival (SOF)"
March/April, 2 days +
13 (2012) 12 (2013) 13 (2014) +
1,991 +
26.3.2015 - 27.3.2015, 7.4.2016 - 8.4.2016, 6.4.2017 - 7.4.2017, 12.4.2018 - 13.4.2018, 11.4.2019 - 12.4.2019, 10.9.2020, 9.9.2021 - 10.9.2021, 14.6.2022 - 15.6.2022, 14.6.2023 - 15.6.2023, 6.6.2024 - 7.6.2024 +
20,240,607 +
20,240,606 +
The Slovenian Advertising Festival (SOF) is the central annual event of the advertising industry in Slovenia, organised by the Slovenian Advertising Chamber since the beginning of the 90s. +
The Slovenian Advertising Festival (SOF) is the central annual event of the advertising industry in Slovenia, organised by the Slovenian Advertising Chamber since the beginning of the 90s. +
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