Difference between revisions of "Vertigo Bird"

Revision as of 19:53, 16 April 2014

Vertigo bird products

First introduced to the Slovene public at the Month of Design in 2007, the contemporary lighting manufacturer Vertigo Bird has become an internationally renowned Slovene-based brand, known for its quality and timeless design, flexibility and energy efficiency. Vertigo Bird works in close cooperation with various Slovene and international design companies and individual designers, Bevk Perović Arhitekti, SADAR + VUGA Architects, and Nika Zupanc among them.

The brand's most recognisable motif and also its official logo designed by LUKS Studio represents the company's motto: "Unpredictably elegant + unexpectedly functional."

Vertigo Bird is managed by Silvo Kačar, who is also the founder of the international lighting company Arcadia Lightwear, and a member of the design group called Smoke Detektors.

Background

In the search for an appropriate name for the new brand the inspiration was found in the contemporary dance film Vertigo Bird [Vrtoglavi ptič] (1997) directed by Sašo Podgoršek and produced by En-Knap Productions. A dance performance beginning in the coalmine of Trbovlje ends with a meaningful and memorable scene where the choreographer and dancer Iztok Kovač climbs high up the shaft and at the end walks on the edge of the highest chimney in Europe just like a Vertigo Bird. Thus the name was born, presenting the brand's hometown and mission – the desire to reach the global market.

Awards

In 2008 the light Luc by Arne Vehovar was nominated for Biennial of Industrial Design (BIO). In 2009 the light Slim designed by Bevk Perović Arhitekti won the prestigious Red Dot Award: Product Design. In 2009 Silvo Kačar and the brand Vertigo Bird received the TREND Award for design achievements.