Magdalena International Festival of Creative Communication
Background
The Magdalena Festival came into existence in 1999 as a reaction to classical advertising festivals in Slovenia and abroad. The primary objective of the festival was to bring together representatives of the younger generation of creative people who are producing works with the aim of informing, promoting or advertising.
A competition festival open to authors worldwide, Magdalena takes place in Narodni dom Maribor and at KIBLA Multimedia Centre. Entries are exhibited in galleries in the centre of the town. The first edition took place in Pekarna Cultural Centre.
The visual identity of the festival is created by a different young designer each year. The authors of the Magdalena logotype are Tom Mezga and CodeSign's Martin Bricelj.
Awards
Central to the festival programme is the competition for several awards: Magdalena for best work of the festival, Golden Bra for best entry in each category and Silver Bra for second best work in selected category (print, outdoor, motion, interactive and experimental media, logotypes, magazine and newspaper design, book design, CD cover design and typography). The Brief Sponsor's Award is also awarded each year for the best creative brief.
The jury consists of a group of internationally acknowledged practitioners, who select and award the best examples of public communication.