Benedetti Life
Committed to environmental protection and the preservation of life in all of its forms: of humans and of flora and fauna, the feeling-creatures. The brand is also approved by PETA.
They produce locally and in Italy, caring for all of the processes of the production and workers’ conditions. The four pillars of their philosophy are luxury aesthetics, environmental awareness, responsible consumerism and ethical business practice.
About the author / Matea Benedetti
Graduated in 2004, from the Utrecht School of the Arts in the Netherlands, Matea Benedetti is an internationally recognised fashion designer. She started her career as a costume designer for opera houses and theatres. Her works were featured in fairs and shows in Milan, Paris, Los Angeles, Kuwait and Singapore, among other locations. She lectures on sustainable fashion at the Faculty of Design in Ljubljana.
Acknowledgements and awards
Many articles about Benedetti Life were published in media: in Vogue Britain, Nylon, L’official, Luxiders, Eluxe Magazine, the New York Times ... Several of the praising articles exposed Benedetti Life as a leading ethical luxury brand.
A dress by Benedetti Life was presented at the gala event in Los Angeles before the Oscars in 2020 and will be in the permanent collection of the Red Carpet Green Dress Academy Awards. At the Vegan Fashion Week and Tencel Luxe, the Benedetti Life Dress was displayed alongside Vivienne Westwood and Louis Vuitton.
The brand was given the Symbol of Excellence at the Eluxe Awards, London 2020, the world's first awards for excellence in the sustainable luxury market, the accolade for companies, brands and individuals with eco-sensibility for a positive change in the world.
Benedetti Life received the Butterfly Award for sustainability, ethic and luxury in frames of the Positive Luxury Award in London 2019, and the local BigSEE Awards in 2018. At the Milano Fashion Week 2017, the brand was among the five finalists at the Green Carpet Award at the Teatro La Scala.
Inspirations, collaborations and visibility
Each Benedetti Life collection is inspired by animal species in danger of extinction because of the human impact. The collection Parrots Poetry, the spring-summer 2021 collection, raises awareness of the extinction of those beautiful and clever creatures in the Amazon. Octopus Intelligence collection fall-winter 2020–2021 is made with the most sustainable wood silk and vegetable buttons.
In 2019 Matea Benedetti collaborated with the worldwide known Slovenian goalkeeper Jan Oblak, who was wearing Benedetti elegant suit in Madrid, at the 2019 Marca Gala, receiving the Ricardo Zamora Trophy for the best goalkeeper in Spain's LA LIGA. Also, JAN OBLAK OCTOPUS BAMBOO T-Shirt from Benedetti OCTOPUS collection has his personal signature. A step to spread the message out.