Difference between revisions of "Slovenian Advertising Festival (SOF)"

Latest revision as of 12:57, 16 January 2024

Entrance Hall, Slovenian Advertising Festival (SOF), 2019.

The Slovenian Advertising Festival (SOF) is the central annual event of the advertising industry in Slovenia, organised by the Slovenian Advertising Chamber since the beginning of the 90s. Since its 25th edition in 2016, the festival was held at Hotel Kempinski in Portorož, but will take place at Monfort Exhibition Space in 2020. The programme focuses on the current issues of the profession, thereby enabling an exchange of knowledge, experiences, ideas and views for the further development of the field.

28. SOF by SOF festival on YouTube

About

SOF has its roots in the Yugoslav propaganda film festival in Portorož. As a Slovenian festival, it was established in 1991 under the auspices of the Golden Drum Advertising Festival of New Europe, which developed into an international festival of creativity, while SOF became an independent central event of the advertising profession in Slovenia.

SOF marked its 25th anniversary in 2016, featuring more than 300 ads in the competition programme. "Only good stories survive" was the festival's slogan that year, and the organisers used the opportunity to say that the festival offers "exceptional stories which have and will continue to survive".

SOF's comprehensively designed congress program opens a discussion on topical professional issues and enables the exchange of knowledge, experiences, ideas and views on the further development of the profession. SOF therefore rewards and promotes creativity and entrepreneurship and brings new knowledge. With its professional programme and competition, it significantly influences the development of the Slovenian advertising field and examines its role in the wider society.

The competition and awards

SOF Advertising Awards are an important aspect of the festival, though its general significance has a much broader scope. The festival's extensive overview and appraisal of current advertising practice allow it to spread awareness and raise the bar on the standards of advertising in Slovenia. With its rich congress programme, SOF also represents an important forum and meeting point for new ideas, knowledge and professional education within the entire field of marketing communications. SOF is visited by an average of 900 participants of various profiles, among them, agency representatives, media professionals and advertisers, as well as participants from supporting industries and students.

The SOF Jury assesses the entries to the festival competition programme and announces its winners, the prime examples of Slovenian advertising. Awards are announced at the Awards & Closing Gala Ceremony.

In 2019, SOF significantly restructured the competition programme, which remained relatively consistent for the 2020 edition.

The 2020 (29th) edition of SOF seeks reliable, meaningful and meaningful communication methods and approaches that enhance brand recognition and the role of brands and add value to them. It aims to look for ways to create a communication ecosystem that is acceptable and targeted to all stakeholders (advertisers, agencies, media and also consumer). In 2020, SOF was moved from its springtime edition to September, because of the novel coronavirus disease epidemic.

SOF Awards are bestowed upon the participants in 15 general categories:

K1 Film
K2 Press & publications
K3 Ambient communications
K4 Sound
K5 Web & mobile communications
K6 Integrated communications
K7 Design
K8 Craft excellence
Z1 Activation
Z2 Brand management
Z3 Reach
Z4 Innovation
Z5 Branded content
Z6 Social good
MK

Entries are judged by an expert jury, made up of top experts in their fields.

External links

Slovenian Advertising Festival (SOF) website (in Slovene)
A showcase of works presented at SOF (in Slovene)

Gallery

Agency 101 recieved the Agency of the Year Award, Slovenian Advertising Festival (SOF), 2019.

Atlantic was the winner of the traditional annual advertising award, 2018 Advertiser of the Year, Slovenian Advertising Festival (SOF), 2019.

Closing event with DJ Zeds, Slovenian Advertising Festival (SOF), 2019.

Entrance Hall, Slovenian Advertising Festival (SOF), 2019.

Felix Baumgartner at Slovenian Advertising Festival (SOF), 2019.

Lahkonočnice, A1 Slovenija and Grey Ljubljana, Slovenian Advertising Festival (SOF), 2019.

Mojca Randl at Slovenian Advertising Festival (SOF), 2019.

Talk with Dragan Bjelogrlić, Slovenian Advertising Festival (SOF), 2019.

Terrace SOF, Slovenian Advertising Festival (SOF), 2019.

@@ Line 1: / Line 1: @@
 {{Article
-| status       = WRITING TOPROOFREAD NIFERTIK!
+| status       = NEEDSUPDATE INFOBOX NIFERTIK!
-| maintainer   = Tea Pristolič
+| maintainer   = Nina Hlebec
 }}
 {{Infobox
-| name                 = Slovene Advertising Festival (SOF)
+| name                 = Slovenian Advertising Festival (SOF)
 | local name           = Slovenski oglaševalski festival (SOF)
+| logo                 = Slovene Advertising Festival (SOF) (logo).svg
 | street               = Letališka cesta 35
 | town                 = SI-1000 Ljubljana
-| telephone           = 386 (0) 1 439 6054
+| telephone            = 386 (0) 1 439 6050
-| fax                 = 386 (0) 1 439 6059
+| email                = info@soz.si
-| email               = sof@soz.si
+| website              = https://sof.si/
-| website             = http://www.sof.si
+| organised by         = Slovenian Advertising Chamber
-| organised by         = Slovene Advertising Chamber
+| frequency = annual
-| frequency = annual
+| dates and duration = March/April, 2 days
-| dates and duration = March, 3 days
+| duration weeks     = 13 (2012) 12 (2013) 13 (2014)
-| duration weeks     = 13 (2012) 12 (2013) 13 (2014) 13 (2015)
+| festival dates     = 26.3.2015 - 27.3.2015, 7.4.2016 - 8.4.2016, 6.4.2017 - 7.4.2017, 12.4.2018 - 13.4.2018, 11.4.2019 - 12.4.2019, 10.9.2020, 9.9.2021 - 10.9.2021, 14.6.2022 - 15.6.2022, 14.6.2023 - 15.6.2023, 6.6.2024 - 7.6.2024
 |accounts=
 http://twitter.com/festivalSOF
 http://www.facebook.com/slovenskioglasevalskifestival
 http://www.youtube.com/user/FestivalSOF/
+https://www.instagram.com/festivalsof/
 }}
 {{Teaser|
-Established in [[Established::1992]], the [[Slovene Advertising Festival (SOF)]] is a competitive festival which celebrates advertising excellence. The 2003 festival involved 80 participants competing with more than 550 works in six groups, 23 categories and five special groups (Off SOF) for the Golden Mirror Award. Audience awards are given for the best idea of the year. There is also a competition for young creators on a certain theme, in 2002 this theme was ‘Youth and Alcohol Misuse’.
+{{Wide image|Slovenian Advertising Festival 2019 Entrance Hall Photo Ziga Intihar.jpg}}
-End of March 2011 the 20th edition of the festival takes place in Portorož.
+The [[Slovenian Advertising Festival (SOF)]] is the central annual event of the advertising industry in Slovenia, organised by the [[Slovenian Advertising Chamber]] since the beginning of the 90s. Since its 25th edition in 2016, the festival was held at Hotel Kempinski in Portorož, but will take place at [[Monfort Exhibition Space]] in 2020. The programme focuses on the current issues of the profession, thereby enabling an exchange of knowledge, experiences, ideas and views for the further development of the field.
 }}
+{{YouTube|n2-MWWGpwvA}}
+==About==
+SOF has its roots in the Yugoslav propaganda film festival in Portorož. As a Slovenian festival, it was established in [[established::1991]] under the auspices of the [[Golden Drum Advertising Festival of New Europe]], which developed into an international festival of creativity, while SOF became an independent central event of the advertising profession in Slovenia.
+SOF marked its 25th anniversary in 2016, featuring more than 300 ads in the competition programme. "Only good stories survive" was the festival's slogan that year, and the organisers used the opportunity to say that the festival offers "exceptional stories which have and will continue to survive".
+SOF's comprehensively designed congress program opens a discussion on topical professional issues and enables the exchange of knowledge, experiences, ideas and views on the further development of the profession. SOF therefore rewards and promotes creativity and entrepreneurship and brings new knowledge. With its professional programme and competition, it significantly influences the development of the Slovenian advertising field and examines its role in the wider society.
+==The competition and awards==
+SOF Advertising Awards are an important aspect of the festival, though its general significance has a much broader scope. The festival's extensive overview and appraisal of current advertising practice allow it to spread awareness and raise the bar on the standards of advertising in Slovenia. With its rich congress programme, SOF also represents an important forum and meeting point for new ideas, knowledge and professional education within the entire field of marketing communications. SOF is visited by an average of 900 participants of various profiles, among them, agency representatives, media professionals and advertisers, as well as participants from supporting industries and students.
+The SOF Jury assesses the entries to the festival competition programme and announces its winners, the prime examples of Slovenian advertising. Awards are announced at the Awards & Closing Gala Ceremony.
+In 2019, SOF significantly restructured the competition programme, which remained relatively consistent for the 2020 edition.
+The 2020 (29th) edition of SOF seeks reliable, meaningful and meaningful communication methods and approaches that enhance brand recognition and the role of brands and add value to them. It aims to look for ways to create a communication ecosystem that is acceptable and targeted to all stakeholders (advertisers, agencies, media and also consumer). In 2020, SOF was moved from its springtime edition to September, because of the novel coronavirus disease epidemic.
+SOF Awards are bestowed upon the participants in 15 general categories:
+*K1 Film
+*K2 Press & publications
+*K3 Ambient communications
+*K4 Sound
+*K5 Web & mobile communications
+*K6 Integrated communications
+*K7 Design
+*K8 Craft excellence
+*Z1 Activation
+*Z2 Brand management
+*Z3 Reach
+*Z4 Innovation
+*Z5 Branded content
+*Z6 Social good
+*MK
+Entries are judged by an expert jury, made up of top experts in their fields.
 == See also ==
-* [[Slovene Advertising Chamber]]
+* [[Slovenian Advertising Chamber]]
-* [[Golden Drum Advertising Festival of New Europe]]
+* [[International Festival of Creativity Golden Drum]]
+* [[Monfort Exhibition Space]]
 == External links ==
-*[http://www.sof.si Slovene Advertising Festival (SOF) website]  (in Slovenian)
+*[https://sof.si Slovenian Advertising Festival (SOF) website]  (in Slovene)
+*[https://sof.si/katalog-del A showcase of works presented at SOF] (in Slovene)
+{{Gallery}}
 [[Category:Festivals]]
-[[Category:Festivals in March]]
 [[Category:Design festivals]]
 [[Category:Design]]
+[[Category:Updated 2020]]
+[[Category:Architecture & Design]]

Difference between revisions of "Slovenian Advertising Festival (SOF)"

Latest revision as of 12:57, 16 January 2024

Contents

About

The competition and awards

See also

External links

Gallery

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