ProstoRož

The mission of ProstoRož cultural association is to improve public urban space. Their team explores public spaces in cities and their meaning for local residents and the society at large. They pay attention to overlooked public spaces, and organize, rearrange and revitalize them according to the needs of residents and visitors.

About

Founded in 2004 by architects Alenka Korenjak, Ana Grk and Maša Cvetko, ProstoRož is a non-profit cultural organisation which produces creative and well-considered interventions in the public environment, focusing on degraded urban spaces and proposing new solutions for their revitalisation. The name of the association is a combination of the Slovenian words prostor (space) and roža (flower).

Activities and awards

ProstoRož interventions are not merely artistic installations in public areas but also in-depth searches for new city planning options of space usage. In their projects, experts from various fields of spatial planning, architecture, landscape architecture, city planning, nature conservation, cultural heritage and tourism are involved.

Among their interventions there are the new coverings of fountains in the winter time and exhibitions in the abandoned windows of shops in the city centre, printed with poetry of contemporary Slovene poets. ProstRož also participated in the 2008 project Slovenska Street when the traffic was closed at the main street in Ljubljana during the weekend and inhabited with various cultural programmes of several design studios including CodeEp and Asobi.

The work of the association includes architecture as well. In collaboration with architectural studio Kombinat Architects they renovated the Plečnik and Tivoli underpasses in Ljubljana.

ProstoRož Association has received several awards and mentions, of the most important is ranking among finalists at the international competition The European Prize for Urban Public Space in 2006 for the project ProstoRož – Parks. The female architects ware also granted the title "young prospective designers in the field of interior design" at the event Month of Design in 2008.

Their work in spatial planning has been officially recognized by the Republic of Slovenia as a matter of public interest since 2016.

Works

Selected projects

ProstoRož 04_atriums: Overlooked gaps between city houses (2004)

The team singled out the characteristics and particularities of the 11 chosen spaces. The character of each space was emphasized by a unique installation. The project provided a possible solution to the problem of abandoned and neglected spaces in the city centre. After the event was over, the spaces we intervened in remained nicer and friendlier than before, which encouraged the city inhabitants and visitors to adopt them as their own.

How do you spell supercity? Awareness-raising (2010)

The goal was to raise inhabitants’ awareness of the positive qualities of their city. The team collected data on the city and sorted it into various thematic categories; this was the starting point for 16 inscriptions, 16 emphases. With the help of words they connected diverse and unique natural, spatial, historical, cultural and housing qualities of the city Velenje (Municipality of Velenje) into an integral lively project. The inscriptions were adapted to their urban setting and designed in the spirit of the city. This action resulted in raised awareness of the positive qualities of the city. All households received a booklet which further developed the concepts emphasized in the inscriptions.

Winter interventions: Fountain covers and custom-designed lights (2008, 2009, 2010)

Relatively long winters, badly lit spaces and unattractive, provisional solutions for urban equipment contributed to a negative experience for residents in Ljubljana. Each installation was designed as a separate project. The character and programme of the space were taken into consideration during the design process. Some of them were made as a response to requests of local inhabitants, some by invitation from the municipality. The objectives behind all of them were: cheap, intriguing and easy to mount and take down. As a result, Trubarjeva Street became well-lit and well recognized because of new, distinct lighting. Public squares gained new seasonal identity and got freed from illegal advertising on old fountain covers. Tabor Park became a friendly and inviting place to pass at any time of the day/night.

Map of wishes: Temporary installation at festivals in three different cities (Vienna, Ljubljana, Brighton ) (2011, 2014)

Residents are rarely presented with a chance to view their neighbourhood from the urban planner’s perspective and actively engage in the process of planning the future of a space. Action: A large carpet – a 150 m2 map of wishes – represents a playful way to connect the residents with their neighbourhood. The inhabitants and visitors of the neighbourhood are invited to state their wishes or make suggestions for the neighbourhood. The wishes were written down and pinned, together with a balloon, to the spot on the map where they should be implemented. The carpet turned the public spaces it was built on into meeting points where people could engage in conversation and where children could play with their friends. Playfully they thought about their neighbourhood and of the things they wanted to be surrounded by. In Ljubljana, the mayor promised to fulfil the most popular wish and Ljubljana got two new playgrounds.

The library of things: Community space as a tool for revitalizing neighborhoods (2015-ongoing)

Through their integrated urban renewal project in Savsko naselje, Ljubljana, the team initiated the building of bonds between neighbourhood residents. The library of things was inspired by Leila library in Berlin. It is a special, non-profit library where members can borrow various useful items: tools, sports equipment, toys, home appliances, etc. It enables individuals to use items that they would only need occasionally or couldn’t afford on their own. By opening the library they also provided the use of its space free of charge for various events. The space hosts various lectures, board game nights, swaps, yoga, workshops and similar events. As a result, anyone can borrow things from the library, either by paying a small fee, volunteering, or bringing an item from the library’s sish list. The library is strengthening the social life inside the neighbourhood and building stronger social networks among the locals.

Idrija: Sustainable urban regeneration (2017)

Idrija is a town with approximately 8,000 inhabitants. Its complex topography and numerous sites of cultural heritage represent a unique challenge for urban regeneration. The project aimed to regenerate a part of Idrija’s public space in order to assure a long-term vision for improving the quality of life in this town. The project included a regeneration pilot project of a selected area, encouraging the collaboration among municipality departments and a training for local officials. Together with residents, the team worked in the selected area of Idrija to determine how they use their public space, and, drawing from their response and a spatial analysis, designed a series of urban furniture. By the end of two test months, they organised a meeting with residents to evaluate the urban furniture. The interventions helped establish a dialogue between residents and the municipality about activities that could further improve the quality of life in the area.

Other activities

The group's first exhibition project ProstoRož was held in 2004 with a transformation of neglected atriums into attractive public spaces. One year later the parks were rearranged in order to open new perspectives on the existing grounds. The ProstoRož collective focused on the Ljubljanica River in 2007, offering selected areas to public use, while playgrounds were the main theme in 2008 with furniture installed in order to provide children creative territories for play. In 2009 a selected street was inhabited in cooperation with the Mladi levi Festival.

In 2019, the team organised the second edition of the EDO Film Festival, co-ordinated Experimental Space Terrain, supported 10 initiators of local actions in Ljubljana in the framework of Outside, warned about the importance of unbuilt areas, tested the methods of exploring cities with young people from Palermo and Ljubljana, helped set up a local renovation office in Nova Gorica. They also lectured, visited the Faculty of Architecture, University of Ljubljana as guest critics, and learned about good urban planning practices.

External links

ProstoRož

Contents

About

Activities and awards

Works

Selected projects

Other activities

See also

External links

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